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For Immediate Release                                                          Contact: Karen Rocks
                                                                                               (847)814-1448


CELEBRATE EARTH DAY with EARTH DAY TRIPLE PLAY
Donate used glasses, Environmental Defenders of McHenry County Receive Donation

Lake in the Hills, IL, March 31, 2010 -  Being green is always in fashion and saving some green never goes out of style. But helping those in need seems to come out on top. For the third consecutive year, in honor of Earth Day, Advanced Eyecare Clinic is presenting “Earth Day Triple Play”.


During the week of April 19th- 24th “Earth Day Triple Play” is easy as 1-2-3. Bring in your old glasses to Advanced Eyecare:


1.) They will be recycled by being donated to the local Lions Club chapter.
2.) For your donation, you will receive 10% off a pair of glasses.
3.) Advanced Eyecare Clinic will make a $5 donation for every pair of donated glasses to
     The Environmental Defenders of McHenry County.


"Instead of throwing away your used glasses, you can help the environment by reusing already manufactured materials. What a great feeling to know what some people throw away, others can use, and you and the environment can benefit,” states Dr. David Rocks, optometrist at Advanced Eyecare Clinic in Lake in the Hills. 


“It’s clear to see what a good idea this is,” says Diane Ayers, outreach director for the Environmental Defenders of McHenry County.  "When a business like Advanced Eyecare offers to partner with nonprofit groups like ours, who are working to help to keep the air and water clear, everybody benefits. That's a good way to celebrate Earth Day!”


Advanced Eyecare Clinic is located at 45 W. Acorn Lane in Lake in the Hills. For more information please call (847)854-0202 or visit
www.AdvancedEyecareClinic.com for directions.  For more information about The Environmental Defenders of McHenry County visit www.mcdef.org.  
                                                           
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For Immediate Release                                                   Contact: Karen Rocks
                                                                                             (847)854-0202
                                                                                             (847)814-1448 (cell)


          Glaucoma Takes Sight without Warning:
            
National Glaucoma Awareness Month
    Hispanics and African-Americans at Greater Risk



Lake in the Hills, IL, January 7, 2010 - Many people right now are in the midst of a common New Year resolution – take better care of themselves and their families.  Whether it’s vowing to eat better or go to the gym more, many are overlooking a simple way to achieve better health…a yearly eye exam.  Studies show that over the next ten years the number of Americans diagnosed with glaucoma will increase by more than one million, yet Americans are still not doing as much as they should to help protect their vision.


Although glaucoma is the second leading cause of blindness in the U.S., awareness of the disease is relatively low. According to data from the AOA's latest American Eye-Q® consumer survey, less than a quarter of all Americans know glaucoma causes damage to the optic nerve. The survey also indicated six in ten Americans incorrectly believe glaucoma is preventable.


While the disease is not preventable, it is treatable, and regular, comprehensive eye exams play a critical role in successful outcomes for patients. Unfortunately, the Eye-Q® survey also found 20 percent of adults who do not wear glasses or contacts have never been to an eye doctor. The AOA recommends eye exams every two years for adults under age 60 and every year thereafter. Eye doctors may recommend more frequent appointments based on an individual's overall health, risk factors or family history.


"Most people who do not have regular eye exams is because they can see just fine”, states Dr. David Rocks, an optometrist at Advanced Eyecare Clinic.  “However, glaucoma is often referred to as 'the silent thief of sight' because it can strike without pain or other symptoms. Vision lost to glaucoma cannot be restored; it’s a permanent vision loss.”


So what are the risk factors? According to the Glaucoma Research Foundation, Hispanics and African Americans ages 45 to 65 are 14 to 17 times more likely to go blind from glaucoma than Caucasians. Other risk factors include people who have a family history of glaucoma, are over age 60, or have had severe eye trauma. Some studies suggest high amounts of nearsightedness, cardiovascular disease, and diabetes may also be risk factors for the development of glaucoma.

Dr. David Rocks is the owner of Advanced Eyecare Clinic in Lake in the Hills. For more information or to schedule an appointment, please call (847)854-0202 or visit www.AdvancedEyecareClinic.com. For additional information on glaucoma and other issues concerning eye health, please visit www.aoa.org.


 
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To schedule an appointment, please call (847)854-0202.

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